Prospective Students > Bachelor of Business > Major in Business Administration

Major in Business Administration


This major programme aims to produce business graduates prepared and equipped for the dynamic business environment, by strengthening their analytical skills, enhancing their ability to make sound judgments, and become goal-oriented individuals. The programme allows students to focus in pursuance of their interest by selecting the relevant modules pertaining to areas such as human resource management, marketing or management information system, while maintaining strong fundamental business foundations. Thus, a major in Business Administration reflects a good grasp of core business knowledge, and at the same time acquiring a deep understanding of a specialised domain of business studies.

Bachelor of Business is based on a modular credit system, a combination of depth (specialisation of degree major) and breadth (general education modules beyond specialisation of degree major) where students have the flexibility of customising their degree programme depending on their preference and interest.

Students who major in business administration shall begin to read those prescribed modules in their second semester. To be eligible for graduation, students have to acquire at least 140 modular credits and fulfilled specific requirement of the degree programme.


Degree Core (12 modular credits)

These are modules that must be taken by all students enrolled for the Bachelor of Business. Students must read and pass these modules (worth 4 modular credits each) in order to fulfil their graduation requirement.

  • Introduction to Accounting
  • Principles of Business and Management
  • Principles of Economics

Major Core (40 modular credits)

These are modules that are compulsory for all students registered in Major in Business Administration. Students must read and pass these modules in order to fulfil their graduation requirement.


Major Option (20 modular credits)

These are non-compulsory major modules that contribute to the Major Business Administration, and count towards the depth requirements for graduation.


Compulsory Breadth (20 modular credits)

Similar to degree core modules, these are university-wide modules offered by another faculty which Business students must also read and pass in order to satisfy their graduation requirement.

  • Communication Skills I: Academic Reading and Writing Skills
  • Communication Skills II: Academic Report Writing and Presentation
  • Melayu Islam Beraja (MIB)
  • Islamic Civilization and the Modern World
  • A breadth module worth 4 modular credits, taken either from within the faculty or another faculty

Breadth (16 modular credits)

These are any module that is outside the degree and major. Any modules from another faculty are examples of breadth modules. Students reading the Bachelor of Business must acquire a minimum of 4 modular credits from the Science discipline – these breadth modules are available from the Faculty of Science, Institute of Health Science, Faculty of Integrated Technology and School of Digital Science.


Discovery Year (32 modular credits)

Students will undertake two semesters of discovery year activities outside the university, which comprise of 32 modular credits. More information is available here.


Summary of Major in Business Administration

Type Modular
Credits
Degree Core
  • Introduction to Accounting
  • Principles of Business and Management
  • Principles of Economics
12
Compulsory Breadth
  • Communication Skills I
  • Communication Skills II
  • Melayu Islam Beraja (MIB)
  • Islamic Civilization and the Modern World
  • A breadth module worth 4 modular credits, taken either from within the faculty or another faculty
 20
Major Core
  • Statistics for Business and Economics
  • Business Law
  • Entrepreneurship & New Venture Creation
  • Marketing Management
  • Business Information System
  • Human Resource Management
  • Research Methodology
  • Financial Management
  • Strategic Management
  • International Business
40
Major Option 20
Discovery Year Activities 32
Breadth* 16
Total 140

*Four out of 16 modular credits have to come from the Faculty of Science, Institute of Health Science or Faculty of Integrated Technology or School of Digital Science.



List of Modules in Business Administration

Major Core

  • Business Law
  • Entrepreneurship & New Venture Creation
  • Marketing Management
  • Research Methodology
  • Statistics for Business and Economics
  • Business Information System
  • Human Resource Management
  • Financial Management
  • Strategic Management
  • International Business

Major Option

    Minimum of Four (4)* or Five (5) modules to choose from the list below

  • Operation Management
  • Business Ethics
  • Quality Management
  • Project Management
  • Human Resource Development
  • Organisational Development and Change
  • Performance Management
  • Organisational Behaviour
  • E-Business
  • Information Systems Strategy
  • Knowledge Management
  • Management Information Systems
  • Brand Management
  • Retail Management
  • Consumer Behaviour
  • Service Marketing
  • Integrated Marketing Communication
  • Mobile Applications Development
  • Digital Marketplace
  • Decision Support Systems
  • Technology and Business Law
  • Public Private Partnerships (PPPs)
  • Research Project
    • Research Workflow

    *This applies for students taking BB-4339 Research Project which is a 8-MC module.


Interested in Joining?

  • Prospective Students: Ready to create your own adventure and strive for excellence? Apply Now!
  • Current Students: Please log in to the UBDSBE portal to access detailed descriptions of each module offered by the major.


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