About Us > Mission and Values


To provide quality education and nurture innovative and caring leaders to contribute to the community.

This mission is consistent with UBD’s mission of β€˜empowering future-ready leaders through innovative education and enterprising research, driven by national aspirations and guided by the values of Malay Islamic Monarchy (MIB)’. The figure below illustrates the strategic plan of UBDSBE, providing an overview of how its mission fits with the mission of the parent university, the core values within UBDSBE, as well as an outline of the four expected outcomes emanating from the mission.


Towards facilitating the mission of UBDSBE, the School aspires to foster an environment of learning, facilitated by an emphasis on five core values:

  • Creativity: The globalized nature of today's businesses, economies and financial systems requires creative and innovative solutions, in both seeking opportunities and managing challenges. Students are expected to not only seek knowledge but be able to apply them, by transferring knowledge into creative solutions.

  • Integrity: Knowledge without integrity leads to short-lived gains. Students are expected to uphold high levels of ethical conduct and academic integrity during their time in UBDSBE. This includes among others adherence to effective academic writing, avoidance of plagiarism and and strong adherence to the university’s code of conduct.

  • Compassion: Guided by UBDSBE’s Social Responsibility Pillars, the School is committed to playing a key role in community development, and preparing students to be compassionate leaders in their community.

  • Teamwork: The development of communities and societies can only be sustained through collective effort. In UBDSBE, students are provided opportunities to sharpen their teamwork skills, learn constructive dialogue and criticism, in the way that societies normally expect. Synergistic efforts in research from both academic and non-academic stakeholders can lead to significant research impact and societal development.

  • Collaboration: UBDSBE strives to collaborate with key institutions such as professional associations, universities, research groups and industry players, both local and abroad, to enhance students’ learning experience and to prepare them for their active and effective role in the work environment as well as the community development. Collaboration in research is pivotal to the development of knowledge; where opportunities arise, research staff are encouraged to collaborate with researchers and research centres to expand their research expertise.


To fulfill the mission of UBDSBE, the School centerson four expected outcomes (EO).

EO1: Produce innovative leaders, entrepreneurial individuals, productive and responsible members of society
EO2: Contribute to society through high quality research and consultancy with industry
EO3: Provide globally competitive teaching and learning experience
EO4: Establish and expand collaborations with leading business schools and industry stakeholders

The strategic plan diagram shown earlier articulates the School’s focus in key areas that it aspires to strengthen, namely in teaching and research. For instance, EO2 focuses largely on research and intellectual contributions whilst teaching is mainly focused in EO3. Furthermore, given the importance of entrepreneurship and innovation, this is covered in its own classification, that is under EO1. All these activities can only be achieved efficiently through collaborations with the industry and other business schools, leading to the classification of EO4.