About Us > Mission and Values


To provide quality education and nurture innovative and caring leaders to contribute to the community.

This mission is consistent with UBD’s mission of β€˜empowering future-ready leaders through innovative education and enterprising research, driven by national aspirations and guided by the values of Malay Islamic Monarchy (MIB)’. Figure 1 below illustrates the strategic plan of UBDSBE, providing an overview of how its mission fits with the mission of the parent university, the core values within UBDSBE, as well as an outline of the four expected outcomes emanating from the mission.


Towards facilitating the mission of UBDSBE, the School aspires to foster an environment of learning, facilitated by an emphasis on five core values:

  • Creativity: The globalized nature of today's businesses, economies and financial systems requires creative and innovative solutions, in both seeking opportunities and managing challenges. Students are expected to not only seek knowledge but be able to apply them, by transferring knowledge into creative solutions.

  • Integrity: Knowledge without integrity leads to short-lived gains. Students are expected to uphold high levels of ethical conduct and academic integrity during their time in UBDSBE. This includes among others adherence to effective academic writing, avoidance of plagiarism and UBD’s code of conduct.

  • Compassion: Guided by UBDSBE’s Social Responsibility Pillars, the School is committed to playing a key role in community development, and preparing students to be compassionate leaders in their community.

  • Teamwork: The development of communities and societies can only be sustained through collective effort. Synergistic efforts in research from both academic and non-academic stakeholders can lead to significant research impact and societal development.

  • Collaboration: Collaboration in research is pivotal to the development of knowledge; where opportunities arise, research staff are encouraged to collaborate with other research and research centres to expand their research expertise.


To fulfil the mission of UBDSBE, the School centers on four expected outcomes (EO):

EO1: Produce innovative leaders, entrepreneurial individuals, productive and responsible members of society
EO2: Contribute to society through high quality research and consultancy with industry
EO3: Provide globally competitive teaching and learning experience
EO4: Establish and expand collaborations with leading business schools and industry stakeholders