Prospective Students > Bachelor of Business > Major in Business Administration

Major in Business Administration

Overview

This major programme aims to produce business graduates prepared and equipped for the dynamic business environment, by strengthening their analytical skills, enhancing their ability to make sound judgments, and become goal-oriented individuals. The programme allows students to focus in pursuance of their interest by selecting the relevant modules pertaining to areas such as human resource management, marketing or management information system, while maintaining strong fundamental business foundations. Thus, a major in Business Administration reflects a good grasp of core business knowledge, and at the same time acquiring a deep understanding of a specialised domain of business studies.


Program structure

The program structure for the Business Administration at is meticulously crafted to equip students with a robust foundation and specialized knowledge necessary for excelling in the dynamic world of business. The curriculum is divided into several key components:

  • Degree Core Modules (12 MCs): Starting with the basics, students will explore the fundamentals through modules such as Introduction to Accounting, Principles of Business, and Principles of Economics. These courses are designed to build a solid base in essential business principles.

  • Major Core Modules (40 MCs): As students advance, they explore deeper into the core areas of business with modules including Business Law, Entrepreneurship & New Venture Creation, Marketing Management, and Strategic Management, among others. This comprehensive suite of courses ensures that students are well-versed in multiple facets of business management.

  • Major Options (20 MCs): To tailor their educational journey, students can select from optional modules such as Brand Management, Retail Management, and Consumer Behavior. These options allow students to develop a deeper expertise in specific areas of interest, enhancing their career readiness.

  • Compulsory Breadth (20 MCs): This segment broadens students' perspectives with university-wide modules offered by other faculties, encouraging a well-rounded educational experience.

  • Breadth (16 MCs): Further expanding the learning horizon, these modules include topics outside the core business discipline, such as those from the sciences, enriching students’ versatility and adaptability.

  • Discovery Year (32 MCs): A distinctive feature of the program, the Discovery Year offers students two semesters of experiential learning opportunities through internships, community outreach, study abroad, or incubation programs. This year is pivotal in helping students apply their academic knowledge in real-world settings, fostering both personal and professional growth.

Interested in Joining?

  • Prospective Students: Ready to create your own adventure and strive for excellence? Apply Now!
  • Current Students: Please log in to the UBDSBE portal to access detailed descriptions of each module offered by the major.



Programe Leader
  
Dr Lukman Raimi
lukman.raimi@ubd.edu.bn

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