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Bachelor of Business Administration (Honours)

Programme Overview

The Bachelor of Business Administration (Honours) at UBD School of Business and Economics provides a strong foundation in business, leadership, and strategic thinking.

As an AACSB-accredited institution, UBDSBE delivers internationally benchmarked education grounded in real-world relevance. The programme develops analytical, entrepreneurial, and managerial competencies aligned with digital transformation and sustainability.

Graduates are equipped to lead, manage, and innovate across industries.


What will you Learn?

  • Core business, accounting, and economics foundations
  • Data-driven analysis and managerial decision-making
  • Entrepreneurial thinking and venture creation
  • Strategic management and leadership
  • Functional expertise across business disciplines

Study Format and Structure

Duration: 3 years (6 semesters)
Qualification: Honours Degree

Students complete foundational modules before progressing into one of the following specialisations:
  • General Management
  • Marketing
  • Logistics and Supply Chain Management
  • Intelligent Business Systems
  • Human Resource Management

List of Modules

Degree Core
Code Module Name
XX-XXXXX Introduction to Accounting
XX-XXXXX Principles of Business and Management
XX-XXXXX Principles of Economics
Major Core
Code Module Name Code Module Name
XX-XXXXX Statistics for Business and Economics XX-XXXXX Logistics and Supply Chain Systems
XX-XXXXX Business Law XX-XXXXX Business Information Systems
XX-XXXXX Venture Creation XX-XXXXX Human Resource Management
XX-XXXXX E-Business XX-XXXXX Research Methodology
XX-XXXXX Marketing Management XX-XXXXX Financial Management

XX-XXXXX Strategic Management
Major Option
Choose one (1) or two (2) modules from the list below:
This applies for students taking BPB-33XX Research Project which is a 8-MC module
Code Module Name
XX-XXXXX Research Project
XX-XXXXX Sustainable Practices in Business
XX-XXXXX Leadership and Change Management
Students are recommended to undertake an Advanced Specialisation by taking the following electives:
Advanced Specialisation: General Management
Code Module Name Code Module Name
XX-XXXXX Operation Management XX-XXXXX Project Management
XX-XXXXX Business Ethics XX-XXXXX Public-Private Partnerships
XX-XXXXX Project Management
Advanced Specialisation: Intelligent Business Systems
Code Module Name Code Module Name
XX-XXXXX Knowledge Management XX-XXXXX Artificial Intelligence (AI) for Business
XX-XXXXX Digital Marketplace XX-XXXXX Business Intelligence and Decision-Making
XX-XXXXX Management Information Systems
Advanced Specialisation: Logistics and Supply Chain Management
Code Module Name Code Module Name
XX-XXXXX Supply Chain Management and Inventory Analytics XX-XXXXX International Shipping and Trade Practices
XX-XXXXX Transportation and Distribution Management XX-XXXXX Logistics Strategy and Performance Management
XX-XXXXX Data Analytics in Logistics
Advanced Specialisation: Human Resource Management
Code Module Name Code Module Name
XX-XXXXX Human Resource Development XX-XXXXX Organisational Behavior
XX-XXXXX Organisational Development and Change XX-XXXXX International Human Resource Management (HRM)
XX-XXXXX Performance Management
Advanced Specialisation: Marketing
Code Module Name Code Module Name
XX-XXXXX Brand Management XX-XXXXX Integrated Marketing Communication
XX-XXXXX Consumer Behavior XX-XXXXX Digital Marketing Strategy
Services Marketing

Alternatively, BBA students may pursue Structured or Open Electives outside their degree programme, subject to fulfilling the necessary requirements.
For students outside the Bachelor of Business Administration (BBA) programme:
All modules offered under the BBA programme can be taken as Elective modules. As Elective modules, they are open to students from all undergraduate programmes, subject to the prerequisites and/or anti-requisites stated in the module outlines. Students outside the BBA programme can take Structured Electives to minor in either (i) General Management; (ii) Intelligent Business Systems; (iii) Logistics and Supply Chain Management; (iv) Human Resource Management; or (v) Marketing:

Structured Electives: General Management
Code Module Name
XX-XXXXX Statistics for Business and Economics (prerequisite)
And any four from the following:
XX-XXXXX Operation Management XX-XXXXX Project Management
XX-XXXXX Business Ethics Public-Private Partnerships
XX-XXXXX Quality Management
Structured Electives: Intelligent Business Systems
Code Module Name
XX-XXXXX Business Information Systems (prerequisite)
And any four from the following:
XX-XXXXX Knowledge Management XX-XXXXX Artificial Intelligence (AI) for Business
XX-XXXXX Digital Marketplace Business Intelligence and Decision-Making
XX-XXXXX Management Information Systems
Structured Electives: Logistics and Supply Chain Management
Code Module Name
XX-XXXXX Logistics and Supply Chain Systems (prerequisite)
And any four from the following:
XX-XXXXX Supply Chain Management and Inventory Analytics XX-XXXXX International Shipping and Trade Practices
XX-XXXXX Transportation and Distribution Management Logistics Strategy and Performance Management
XX-XXXXX Data Analytics in Logistics
Structured Electives: Human Resource Management
Code Module Name
XX-XXXXX Human Resource Management (prerequisite)
And any four from the following:
XX-XXXXX Human Resource Development XX-XXXXX Organisational Behavior
XX-XXXXX Organisational Development and Change International Human Resource Management (HRM)
XX-XXXXX Performance Management
Structured Electives: Marketing
Code Module Name
XX-XXXXX Marketing Management (prerequisite)
And any four from the following:
XX-XXXXX Brand Management XX-XXXXX Integrated Marketing Communication
XX-XXXXX Consumer Behavior Digital Marketing Strategy
XX-XXXXX Services Marketing

Rules and Regulations

  >> Bachelor of Business Administration (Honours) - September 2026 & Later Intakes



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